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CHEEKY, IN TWO LANGUAGES

  • PALM MOTEL HBO B
  • PALM MOTEL HBO A
  • PALM MOTEL FRIENDS A
  • PALM MOTEL FRIENDS B

Project Description

These two ads are part of campaign that was developed as a “tongue in cheek” concept for a motel in South Florida serving a large population of Hispanics.  The client Motel chain loved the cheeky tone that made fun of the motel industry itself and sought to have them adapted into Spanish with the goals of capturing attention and having a laugh.  Both were accomplished by PACOVISION TANSCREATIVE.  Part of the reason PACOVISION is successful is based on the use and knowledge of local influences on a final product.  In this case, the campaign would not play well with a mostly American clientele, but in South Florida, the ads resonated and drew patrons in…apparently.  ; )

Project Details

Client

STAR MOTEL PROPERTIES

Services

  • CONCEPT
  • WRITING
  • DESIGN

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