Our friends and partners of OTV Creative Services were hired by KWHY-TV to create a campaign for Noticias 22, and PACOVISION was called-in to write it. Instead of recurring to the usual dynamic shots of equipment and sense of urgency, we decided to concentrate on the talent and what made them become journalists. All of their narratives would connect back to the audience by saying the Noticias 22’s slogan: “We are your voice: the voice of your city.”
